OVERVIEW
unBoxed is Amazon Ads’ annual three-day flagship event, and with its 2024 debut in Austin, our goal was to reimagine it through a vibrant, highly explorable lens that showcased creativity and innovation at every turn. We crafted a standout keynote stage that impressed both in person and on livestream, designed an immersive Connections Hub that encouraged discovery through layered, tangible interactions, elevated the Meetings Hub into a premium environment for real business, and wove memorable photo moments throughout—ultimately creating a dynamic brand world that educated, inspired, and energized advertisers of every level.