OVERVIEW
The lululemon GlowUp Studio is designed to be a high-energy, high-impact destination that launched during NYFW—setting the tone for a season built around confidence, community, and not holding back. Our goal was to create a training experience that felt unlike anything in the market, blending nostalgic cues from the brand’s earliest roots with a bold, modern edge. We developed an environment where the energy is unmistakable and the programming is completely one-of-a-kind—from unique workouts to inspirational events that motivate guests to push past their limits. This space becomes a cultural moment as much as a fitness hub, offering unexpected encounters and memorable experiences that kept guests engaged and entertained.