I bring brands to life by blending digital and physical design into immersive, multidisciplinary experiences.

I began as a digital product designer for brands like Nike, Snapchat, Apple, and Google, and my work naturally evolved into experiential, spatial, and mixed-reality design. Today, I sit at the intersection of digital innovation and physical storytelling, leading teams and shaping immersive environments people want to step into and share.

Beyond the screen, I’m deeply inspired by analog craft. I run a small letterpress studio, Sparkle Press, where I print on my late-1950s Kluge press and explore the tactile, imperfect beauty of ink, paper, and pressure. That love of physical making shows up in my experiential work—from signage systems to brand worlds—where I merge digital precision with analog soul.

Experience

Pinch Creative
Associate Creative Director, Remote
July 2024-Current

  • Led multidisciplinary teams to concept, design, and deliver immersive digital–physical brand experiences for clients like lululemon and Amazon—spanning spatial environments, interactive installations, and cohesive event ecosystems.

  • Directed projects from concept to final install—guiding strategy, creative development, design, and production—ensuring every output aligned with client goals and translated across environments, platforms, and channels.

  • Partnered closely with 3D, fabrication, and environmental design teams to shape large-scale experiential moments, including wayfinding systems, stage and scenic direction.

Conscious Minds (Lunchbox Digital)
Founder/Creative Director, Remote
October 2023-April 2024

  • Founded a digital-first design team at Conscious Minds to enhance creative services

  • Guided digital strategy efforts for Nike teams, ensuring alignment with brand objectives and measurable outcomes

  • Introduced groundbreaking design methods for clients such as Nike, Travis Matthew, Uber, and Maker's Mark

  • Provided mentorship to junior creatives to promote teamwork, fulfill client needs, and enhance group cohesion

  • Surpassed agency goals by implementing inventive tactics, resulting in a significant boost in brand interaction in just 6 months

Snap, Inc (Snapchat)
Head of Design, Arcadia Studio, Remote
January 2022-August 2023

  •  Led visual, 3D, and brand designers in creating groundbreaking Augmented Reality experiences on Snapchat

  •  Championed inaugural AR projects, securing multiyear contracts with Live Nation and Coca-Cola

  • Managed hiring and staffing within budget and timelines, aligning resources with project needs

Nike, Inc
Design Director, North America, Beaverton, OR
January 2017-January 2022

  • Led design teams across Nike's digital platforms, ensuring brand consistency and optimal user experience

  • Oversaw product design for consumer journeys and UX on and off-platform

  • Directed photoshoots to drive Nike's business objectives within tight budgets and timelines

  • Promoted internal team building, hiring, and career planning initiatives

Huge/KingCoyle
Senior Product Designer, Portland, OR
April 2014-August 2016

  • Led digital design projects for industry leaders Ike Nike and Apple, crafting app interfaces and in-store displays

  • Generated innovative solutions for client design challenges

  • Directed junior and mid-level designers to ensure timely project completion.

Clients

Nike
Jordan
Disney
Apple
Adidas
Snapchat
L’Oreal
Sephora
FX Networks
lululemon
Adobe
Starbucks
Amazon
Meta
Live Nation

Services

Brand & Creative Direction

Experiential & Environmental Design

Digital Product & UI/UX Design

Integrated Campaign & Content Design

Prototyping & Production Oversight

Creative Leadership & Partnership

Print & Letterpress Design