NIKE
Family of Sport: Fleece Campaign
OVERVIEW
Fleece is a huge revenue driver for Nike during the holidays, but we wanted to up-level the art direction and make the campaign stand apart from others in the market. We created multi-week content to last the entire season (3 months), ensuring the beautiful imagery would perform well by dialing in on a digital journey that educated the consumer on the different types of fleece. We were able to extend the work across our digital ecosystem: Nike.com, Nike App, Email, as well as Performance Marketing and Paid Social channels. The content outperformed previous fleece campaigns, and the visuals continue to be one of my favorites to have worked on.
Role: Creative oversight, Digital Art Direction
Creative Team: Instrument
Project Type: User Experience Design, UI Design, Product Marketing, Consumer Experience
Digital Assets
Let’s work together.
hello@staceythompson.design
Currently: Phoenix, Arizona