OVERVIEW
For 30 years, the “Just Do It” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play. To celebrate that rich diversity, the second film in the JDI series, “Dream Crazy,” focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.

THE EXPERIENCE
The Nike Crazy Dreams campaign was a game-changer for Nike during the Fall 2018 season. We had planned to release our brand narrative spot on our digital and social channels and then support with digital product marketing content in the following weeks, but as most have seen, the commercial took on a life of its own. In the subsequent weeks, months, and years, Nike has been a steadfast partner in the fight for social justice. My team was responsible for bringing the narrative spot to life on all our digital channels
and platforms as well as supplemental content to support the narrative.